That Texas Magazine

Tuesday, January 06, 2009

Magazine Distribution and Circulation

That! Texas Magazine is distributed by direct mail and available at locations across the area.

Circulation: 37,500

  • readership: 116,251 (based on readership survey results)
  • distribution, direct mail: 15,000
  • distribution, magazine rack, other: 22,500
  • Northwest Harris County (including Tomball, FM 1960, Champions, Willowbrook, Spring, Old Town Spring, Klein, Cypress, Hockley)
  • south montgomery county (including Magnolia, The Woodlands, FM 1488, Montgomery, Conroe, Willis, Pinehurst, Decker Prairie, Stagecoach)
  • northeast waller county (waller)

That! Texas Magazine is direct mailed to a minimum of 15,000 people in our distribution area with an average household income level of $103,080.

The northwest Harris/south Montgomery county area has growing demographic statistics! The zip codes in our distribution are all have positive population growth forecasts for the next five years, with annual rates ranging up to 7.81%

Relatedly, the same areas all forecast positive household income growth during the period with rates ranging to over 5% annually.

With the powerful combination of direct mail AND rack distribution (including all Kroger, Randalls, HEBs, and 24 Hour Fitness locations in this market), That! Texas Magazine has a readership that drives advertising results.

In addition, That! Texas Magazine is available in more than 200 other locations (click here for a list) and is picked up by people who are interested in what is inside.

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